This article investigates language educators' regard for linguistic variation in a minority language context. It argues that teachers function as language norm authorities who may influence the linguistic practices and ideologies of students, and that this role takes on added significance in minority language contexts where access to the target language may be limited. Data are presented froma study onthe linguistic ideologies of Irishlanguage educators - new speakers' who acquired the language mainly thorough the education system. Participants' ideologies on variation in modern spoken Irish were explored using semi-structured interviews incorporating a speaker evaluation design. Although participants valorise traditional dialectal varieties of Irish, in line with established hierarchies, ideological frameworks are contested so that new ways of using Irish are beginning to gain overt acceptance. The results reveal the manner in which hierarchies of language variation in the Irish language are in flux in our contemporary late-modern period.