This article focuses on the gender of voices chosen as sources and presenters of radio news coverage in Ireland. The study examines the best and worst case studies across public and private sector broadcasters and argues that the question of gender balance in broadcasting goes beyond the simple issue of quantitatively proportionate participation to require a more complex and qualitatively fair and balanced presentation of women within news programming. We find a very clear gender bias with male-dominated coverage in both public and private sectors but with greater stereotyping by the latter.