This study assesses internet privacy concerns by applying a research model and hypotheses based on Malhotra et al. (2004) to explore the role of privacy, trust, and risk in online transactions. Our results partially support those of Malhotra et al. (2004). Consistent are our finding that the higher the trust a consumer holds for an online company, the less likely that consumer is to view providing personal information as risky. Also consistent is our finding that the higher the trust a consumer holds for an online company, the more likely is that consumer to intend to provide personal information online. Finally, we also consistently found that the greater risk a consumer has for providing personal information, the less willing that consumer is to reveal such information online. However, our results did not support a negative relationship between the internet users' information privacy concerns (IUIPC) construct and consumer trust in an online company or a positive relationship between IUIPC and consumer risk in providing personal information to an online company. This research-in-progress will continue to explore what dimensions of information privacy concern affect consumer trust in an online company and consumer risk in providing personal information to an online company.