Peer-Reviewed Journal Details
Mandatory Fields
Yuen, YY;Yeow, PHP;Connolly, R
2011
January
International Journal of Mobile Communications
Mobile phone satisfaction in Malaysia: a demographic analysis
Published
3 ()
Optional Fields
HEALTH COMMUNICATION CELLULAR TELEPHONE SERVICE ADOPTION CONSUMERS INTENTION BEHAVIOR DRIVERS CONTEXT USAGE
9
341
358
This study examines the influence of demographic factors on Malaysian citizens' satisfaction with mobile phones. Three hundred questionnaires were collected. Results indicate that differences exist between students and working adults' in relation to their perception of social interruptions caused by mobile phone use. Males exhibit greater concern over road accidents associated with mobile phone use than females, whilst different ethnic groups exhibit differing levels of health concern regarding radio frequency radiation. Recommendations are provided to assist governments, telecommunication companies, researchers, and health practitioners in increasing Malaysian citizens' mobile phone satisfaction.
GENEVA
1470-949X
Grant Details