We report photoluminescence (PL) studies of the surface exciton peak in ZnO nanostructures at ~3.367 eV aimed at elucidation of the nature and origin of the emission and its relationship to the nanostructure morphology. PL spectra in conjunction with localized voltage application in high vacuum and different gas atmospheres show a consistent variation (and recovery), allowing an association of the PL to a bound excitonic transition at the ZnO surface, which is modified by an adsorbate. PL studies of samples treated by plasma and of samples exposed to UV light under high vacuum conditions, both well-known processes for desorption of surface adsorbed oxygen, show no consistent effects on the surface exciton peak indicating the lack of involvement of oxygen species. X-ray photoelectron spectroscopy data strongly suggest involvement of adsorbed OH species. X-ray diffraction, scanning, and transmission electron microscopy data are presented also, and the relationship of the surface exciton peak to the nanostructure morphology is discussed. © 2011 American Physical Society.