Accessibility     Accessibility |
My DCU | Library | Loop |

☰       Department Menu

Back to Search

Gary Sinclair

Dr.

Contact Details


Qg11

T: Ext. 7573
E: Gary.Sinclair@dcu.ie
Researcher Photo

Biography

Dr Gary Sinclair is a Lecturer in Marketing, specialising in Consumer Behaviour. He has also lectured in the University of Stirling, Dublin Institute of Technology, and Trinity College Dublin. He is the Programme Director for Business Studies International and the Head of the 'Future of Marketing and Sales' at the Irish Institute of Digital Business.

His research focuses primarily on the contexts of music, sport  and sustainability with emphasis on the ethical and broader societal implications of such consumption practices. His work has been widely published in a variety of top international peer-reviewed journals such as the European Journal of Marketing, The Journal of Business Research, Marketing Theory and the Journal of Business Ethics in addition to more mainstream media outlets such as the Irish Times, RTÉ and the Conversation. Gary recently guest-edited a special issue on music and marketing for the European Journal of Marketing and hosted an inter-disciplinary conference on the same subject.

Gary is interested in receiving PhD applications from students in areas concerning but not limited to consumer culture and consumer behaviour.


Research Interests

Gary focuses on a variety of contexts within consumer culture (music, technology and sport) with an emphasis on sociological theory and the ethical implications of consumption.

Research Projects

  Title Funder From - To Role Award
NG-FAB: Next Generation Financial Attitudes and Behaviours Irish New Life 01-JAN-19 - 30-APR-19 Co-PI 25,000.00
STOP British Academy 01-APR-15 - 01-APR-17 Principal Investigator 10,000.00
Space, emotion and heavy metal control Fiosraigh 01-MAR-12 - 01-SEP-12 Principal investigator 8,000.00
Music, Media and Identity ABBEST 01-SEP-08 - 01-MAR-12 Principal Investigator 56,000.00

Book Chapters

  Year Publication
2018 'Who cares if TayTay gets paypay? Shake it off: The apathy of the contemporary music consumer'
Sinclair, G (2018) 'Who cares if TayTay gets paypay? Shake it off: The apathy of the contemporary music consumer' In: Brown, S and Holt, T (eds). Digital Piracy: A Global, Multidisciplinary Account. London: Routledge. [Details]
2014 'Music'
Sinclair, G (2014) 'Music' In: Michalos, AC (eds). Encyclopedia of quality of life and well-being. Amsterdam: Springer. [Details]
2014 'Retreating Behind the Scenes: The 'Less'-Civilizing Impact of Virtual Spaces on the Irish Heavy Metal Scene'
Sinclair, G (2014) 'Retreating Behind the Scenes: The 'Less'-Civilizing Impact of Virtual Spaces on the Irish Heavy Metal Scene' In: Duits L, Zwaan K, Reijnders S (eds). The Ashgate Research Companion to Fan Cultures. Farnham: Ashgate. [Details]

Peer Reviewed Journals

  Year Publication
2019 'Marketing and Music in an Age of Digital Reproduction'
Sinclair, G and Saren, M (2019) 'Marketing and Music in an Age of Digital Reproduction'. European Journal of Marketing, [Details]
2019 'Preparing for a world without markets: legitimising strategies of preppers'
Campbell, N., Sinclair, G. and S. Browne (2019) 'Preparing for a world without markets: legitimising strategies of preppers'. Journal of Marketing Management, [DOI] [Details]
2019 'Music in the time-spectrum: routines, spaces and emotional experience'
Sinclair, G, Tinson, J and Dolan, P (2019) 'Music in the time-spectrum: routines, spaces and emotional experience'. Leisure Studies, [DOI] [Details]
2017 'Psychological ownership and music streaming consumption'
Sinclair, G;Tinson, J (2017) 'Psychological ownership and music streaming consumption'. Journal of Business Research, 71 :1-9 [DOI] [Details]
2013 'Surfing Life: Surface, Substructure and the Commodification of the Sublime (Book Review)'
Sinclair, G (2013) 'Surfing Life: Surface, Substructure and the Commodification of the Sublime (Book Review)'. HUMAN FIGURATIONS, 2 (2) [Details]
2017 'Sport fandom and parenthood'
Tinson, J;Sinclair, G;Kolyperas, D (2017) 'Sport fandom and parenthood'. European Sport Management Quarterly, 17 :370-391 [DOI] [Details]
2016 'Involvement and Detachment: The Application of Figurational Sociology Methodologies in Consumer Research and Macromarketing'
Sinclair, G (2016) 'Involvement and Detachment: The Application of Figurational Sociology Methodologies in Consumer Research and Macromarketing'. Journal of Macromarketing, 36 :27-40 [DOI] [Details]
2016 'Download or stream? Steal or buy? Developing a typology of today's music consumer'
Sinclair, G;Green, T (2016) 'Download or stream? Steal or buy? Developing a typology of today's music consumer'. Journal of Consumer Behaviour, 15 :3-14 [DOI] [Details]
2016 'Do they Know it's CSR at all? An Exploration of Socially Responsible Music Consumption'
Green, T;Sinclair, G;Tinson, J (2016) 'Do they Know it's CSR at all? An Exploration of Socially Responsible Music Consumption'. Journal of Business Ethics, 138 :231-246 [DOI] [Details]
2015 'Heavy metal figurations: Music consumption, subcultural control and civilizing processes'
Sinclair, G;Dolan, P (2015) 'Heavy metal figurations: Music consumption, subcultural control and civilizing processes'. Marketing Theory, 15 :423-441 [DOI] [Details]

Conference Publications

  Year Publication
2019 European Association of Sports Management
Tinson, J., Sinclair, G. and R. gordon (2019) For the Greater Good? Value Co-Destruction and Sport Fandom European Association of Sports Management Seville, [Details]
2019 European Association of sports Management
Tinson, J., Sinclair, G. and P. Dimeo (2019) The Role of Sport Fandom in Families and its Impact on Active Sport European Association of sports Management Seville, [Details]
2018 Academy of Marketing
Sinclair, G., Campbell, N. and Browne, S. (2018) Apocalyptic objects: The Bug-out Bag as an Emblematic Object of Extreme Preparation Academy of Marketing University of Stirling, [Details]
2018 Consumer Culture Theory
Campbell, N., Sinclair G. and Browne, S (2018) “Bunker Down: Using game-based simulations to investigate consumer-object attachment in catastrophic risk settings” Consumer Culture Theory Odense, Denmark, [Details]
2016 Academy of Marketing
Sinclair, G and Tinson, J (2016) Psychological Ownership in Contemporary Music Consumption Academy of Marketing [Details]
2015 Academy of Marketing Science
Sinclair, G and Tinson, J (2015) An exploration of socially responsible music consumption Academy of Marketing Science Bari, Italy, [Details]
2014 World Congress of Sociology
Sinclair, G (2014) Music as Leisure in the 21st Century World Congress of Sociology [Details]
2016 E-Mac
Sinclair, G (2016) ‘Contemporary music consumption in a post-ownership economy’ E-Mac Oslo, [Details]
2015 Academy of Marketing
Sinclair, G and Green, T (2015) Pirates, streamers, mixed tapes and non-downloaders: A typology of contemporary digital music consumption (legal and illegal) Academy of Marketing [Details]
2014 the International Sociological Association (ISA) World Congress of Sociology
Sinclair, G (2014) ‘Music as leisure in the 21st century: The ‘sportisation of music fandom’ the International Sociological Association (ISA) World Congress of Sociology Yokohama, Japan, [Details]
2013 European Association of Consumer Research
Sinclair, G (2013) Heavy metal figurations: Civilising processes and the ‘controlled de-controlling’ of emotions’ European Association of Consumer Research Barcelona, [Details]
2016 E-mac
Sinclair, G (2016) Contemporary music consumption in a post-ownership economy E-mac [Details]
2015 Academy of Marketing
Sinclair, G (2015) Pirates, streamers, mixed tapes and non-downloaders: A typology of contemporary digital music consumption (legal and illegal) Academy of Marketing [Details]
2013 European Association of Consumer Research
Sinclair, G (2013) Heavy metal figurations: Civilising processes and the 'controlled de-controlling' of emotions European Association of Consumer Research [Details]
2012 Crossroads in Cultural Studies
Sinclair, G (2012) Retreating Behind the Scenes: The 'De-Civilising' Impact of Virtual Spaces on the Irish Heavy Metal Scene Crossroads in Cultural Studies [Details]
2011 Business of Live Music
Sinclair, G (2011) Chastising and Romanticising Heavy Metal Subculture: Challenging the Dichotomy with Figurational Sociology Business of Live Music [Details]

Conference Contributions

  Year Publication
2018 International Symposium on Teaching Innovation,
gary sinclair (2018) Translating research into effective teaching practice. [Invited Oral Presentation], International Symposium on Teaching Innovation, University of Salamanca [Details]
2017 The Future of Ownership,
Gary Sinclair (2017) Invited talk. [Invited Oral Presentation], The Future of Ownership, University of Vienna [Details]
2016 Marketing and Music in an Age of Digital Reproduction Symposium,
Sinclair, G., Saren, M. and Tinson, J. (2016) Host and organiser of academiic/indusry conference on music. [Conference Organising Committee Chairperson], Marketing and Music in an Age of Digital Reproduction Symposium, University of Stirling , 18-NOV-16 [Details]

Online Article

  Year Publication
2019 We spoke to survivalists prepping for disaster: here’s what we learned about the end of the world.
Sinclair, G., Campbell, N. and S. Browne (2019) We spoke to survivalists prepping for disaster: here’s what we learned about the end of the world. Online Article [Details]

Newspaper

  Year Publication
2017 Music industry shows movie makers the way with illegal downloads.
Sinclair, G (2017) Music industry shows movie makers the way with illegal downloads. Newspaper [Details]

Web Page

  Year Publication
2018 Are we outsourcing our emotions to the Spotify algorithm?.
gary sinclair (2018) Are we outsourcing our emotions to the Spotify algorithm?. RTE.ie: Web Page [Details]
2017 The music sounds better with you.
Gary Sinclair (2017) The music sounds better with you. Web Page [Details]
2016 Why 'ethical' music festivals may put off revellers.
Sinclair, G (2016) Why 'ethical' music festivals may put off revellers. Web Page [Details]
2015 Who cares if Taylor Swift gets paid? Not many.
Sinclair, G (2015) Who cares if Taylor Swift gets paid? Not many. Web Page [Details]

Honours and Awards

  Year Title Awarding Body
2018 Most Innovative Paper in Conference Academy of Marketing and Marketing Trust

Professional Associations

  Association Function From / To
Academy of Marketing Member /
The Irish Institute of Digital Business Marketing and Sales theme leader 13-FEB-19 /
Marketing Society of Scotland member /
European Association of Consumer Research member /

Committees

  Committee Function From / To
attributes of a DCU business school student member / Ongoing
curriculum review language working group chair / Ongoing
Programme Chair Committee member / Ongoing
University Academic Council member / Ongoing
International committee Member / Ongoing

Enterprise Engagement

  Year Engagement Type Organisation Description

2018
Other Universidad Loyola Andalucía Partner visit for INTB programme

2018
Invited talk/presentation Other Voices ANAM Cultural programme Invited to be a speaker for the First Live RTE Brainstorm event as part of DCU ANAM Cultural programme. The talk was entitled 'RTÉ Brainstorm: Technology as Human Connection?'

2018
Invited talk/presentation Other Voices ANAM Cultural programme Invited to be a speaker for the First Live RTE Brainstorm event as part of DCU ANAM Cultural programme. The talk was entitled 'RTÉ Brainstorm: Technology as Human Connection?'

2018
Invited talk/presentation Other Voices ANAM Cultural programme Invited to be a speaker for the First Live RTE Brainstorm event as part of DCU ANAM Cultural programme. The talk was entitled 'RTÉ Brainstorm: Technology as Human Connection?'

2018
Other University of Barcelona Partner visit for INTB

2018
Invited talk/presentation Other Voices ANAM Cultural programme Invited to be a speaker for the First Live RTE Brainstorm event as part of DCU ANAM Cultural programme. The talk was entitled 'RTÉ Brainstorm: Technology as Human Connection?'

2016
Continuous Professional Development/Training Marketing and Music in an Age of Digital Reproduction I organised a workshop where academics and industry personnel from music industry came together to discuss the contemporary digital music industry.

2016
Continuous Professional Development/Training Marketing and Music in an Age of Digital Reproduction I organised a workshop where academics and industry personnel from music industry came together to discuss the contemporary digital music industry.

2019
Invited talk/presentation University of Stirling Seminar on Community engagement in music consumption research

2016
Continuous Professional Development/Training Marketing and Music in an Age of Digital Reproduction I organised a workshop where academics and industry personnel from music industry came together to discuss the contemporary digital music industry.

2018
Personnel Exchange University of Salamanca I was invited to do a teaching mobility as part of our new international student exchange partnership.

2016
Continuous Professional Development/Training Marketing and Music in an Age of Digital Reproduction I organised a workshop where academics and industry personnel from music industry came together to discuss the contemporary digital music industry.

2018
Consultancy Roberts Radio Contributed to Roberts Radio research project

2018
Personnel Exchange University of Salamanca I was invited to do a teaching mobility as part of our new international student exchange partnership.

2018
Other Universitat Rovira i Virgili Partner visit for INTB

2018
Personnel Exchange University of Salamanca I was invited to do a teaching mobility as part of our new international student exchange partnership.

2018
Personnel Exchange University of Salamanca I was invited to do a teaching mobility as part of our new international student exchange partnership.

2018
Consultancy University of Nottingham External examiner for PhD

2018
Consultancy Dublin Institute of Technology External examiner

2018
Invited talk/presentation University of Leeds Inivited over for talk on my research at School of Music Leeds

Outreach Activities

  Year Engagement Type Organisation Description

2018
Community-based research Age Friendly University, Dublin I delivered an inter-generational music workshop programme to participants from the Age Friendly University (AFU) and transition year students from St Aidans and Maryfield schools. The workshops took place over four weeks and were used as a basis for ongoing research on age and transition but the workshops also served the communal purpose of music education and inter-generational creative collaboration.

2018
Presentations/Talks to an external audience South Wind Blows Conducted a talk with RTE Brainstorm and Other Voices as part of the first ANAM cultural event. The talk concerned my research, specifically articles I had written for Brainstorm. https://www.dcu.ie/sites/default/files/agency/pdfs/anam-programme-screen-final.pdf

2019
Community-based learning Fighting words I am currently working with Fighting Words and Age Friendly University on a inter-generational creative music project to be delivered at the second annual ANAM event in DCU.

Media

  Title Year Type Authors
Are we outsourcing our emotions to the Spotify algorithm? 2018 Newspaper column (online) gary sinclair
The Dave Fanning Show 2018 Radio Interviews Sinclair, G
Music industry shows movie makers the way with illegal downloads 2017 Newspaper article (Print) Gary Sinclair
Music sounds better with you 2017 Newspaper column (online) Gary Sinclair
Consuming sounds: How we get and use music 2017 Newspaper column (online) Claire O' Connell

Modules Coordinated

  Term (ID)) Title Link Subject
2019 The Changing Consumer MG308The Changing Consumer
2019 Information Technology in Society MG330Information Technology in Society
2019 The Changing Consumer MG308AThe Changing Consumer

Find a Research Expert


Are you:

- Seeking to engage particular research expertise
- An academic/research colleague seeking to collaborate
- A student seeking a supervisor?


You can search our DCU researcher profiles here: 
DCU Research Portal